Going Solo

I discovered six groups a few days before Going Solo Lausanne, when Stowe created a channel for the conference. I’m happy to announce that they are sponsoring Going Solo Leeds and helping us get set up with their service, as it was pretty quickly obvious they were a really useful service for an event like ours.

If you already use Twitter (and you should!) you won’t have too much trouble understanding the utility of six groups. The Going Solo six groups livecommunity aggregates tweets from members of the community which are hashtagged #goingsolo. If you don’t have a Twitter account, you can of course participate directly on the six groups site.

Six groups also provides code which allows us to display the latest message sent to the Going Solo Livestream, and gives easy access to the functionality:

So, in practice?

• register for a six groups account (you may use OpenID)
• join the Going Solo community
• edit your profile (add your Twitter ID in there so that @sixgroups can follow you!), add a photo, and look through community members to start adding friends
• adjust your Twitter settings so that your tweets are captured into the livestream
• for your tweet to appear in the livestream, use the #goingsolo (that’s a hashtag) somewhere in your tweet
• of course, the livestream is available through RSS.

And:

• you may also post a message directly from anywhere on the Going Solo websites, by using the six groups toolbar which appears at the top of each page
• if you enjoy being identified as something like “Gast88684”, you don’t even have to register! 😉

If you would like to add the Going Solo six groups bar to your site (and become a partnersite), all you need to do is copy the widget code into your template, just before </body>.

Looking forward to having you all take part in the livecommunity! Use the comments here for questions if you have any.

With Going Solo, I’m learning tons about how to advertise/promote something through social media. It might seem ironic, as a large part of my work has to do with explaining social media to people, but this is the first time I’m really actively trying to get the word out about something. Of course, I have established my reputation as an individual through social media, but I never really tried to achieve that. It’s something that happened to me, took time, and sometimes almost feels like an accident. I didn’t have an agenda.

In the case of Going Solo, however, things are different. From the start, time was of the essence, as there was a set date where everything had to come together (and that date is now less than two weeks away). I had an agenda: get the word out to as many relevant people as possible, encourage people to blog about it, to register, or to sponsor. Gather feedback, leads, and even get help. Encourage a community to form around Going Solo.

A new experience for me. I made mistakes of course, and learnt from them (I won’t detail everything in this post, or you’ll still be here reading it tomorrow morning — if you haven’t fled by then).

One of the things I still haven’t quite figured out is whether it’s better to “spread the word” all over the place, or concentrate on one or two spots. It’s the same kind of headache I faced recently with videos: upload everywhere, or chose one service and stick to it? My tendancy is to be present in as many spaces and communities as possible, though I’m not sure I quite trust my judgement there. Urs of ComMetrics thinks it’s better to concentrate on a few tools rather than spread oneself too thin (see the end of his post):

As well, to sustain your competitive edge it is necessary to limit the social media tools you use – using a blog and Twitter well is better than doing Facebook, MySpace, blogging, and Twitter – it just fritters away your time.

Urs Gattiker, unified communications – what it means with Twitter, Friendfeed, StumbleUpon, Del.icio.us

The discussion is open.

In the meantime, as I’ve spread Going Solo all over the place, I’d like to give you a round-up of where you can find us.

Facebook

• Going Solo event
• Going Solo group (this seems to be working really well!)
• Going Solo fan page
• Going Far fan page
• we’ll be adding public events for the pre-conference drinks and the party shortly
• video of LIFT08 Open Stage speech

Upcoming

• Going Solo upcoming event

E-mail

• Going Solo newsletter on Google Groups

Twitter

• Going Solo Twitter account

Crowdvine

• Dedicated Going Solo social network (for attendees only)

There, I hope I didn’t forget anything! I’ll write another post on keeping track of coverage, but in the meantime you can check the link collection on del.icio.us (includes blogs posts and interviews, mainly).

This is a case of “why on earth didn’t I do this before?”

Going Solo now has its very own Twitter account. Hurry up and follow!