Going Solo

We will have power outlets. We will have wifi.

One word of caution, however:

• the power outlets are Swiss — not European, Swiss
• we have one wifi base station and lots of bandwidth, which should be fine — but please be gentle.

Some details.

Swiss power outlets look like European ones: two round holes. But they’re slightly smaller holes than some (if not most) European outlets. Bring an adaptor.

We’ll try to put outlets all over the place in the main hall, so there should be plenty for everyone.

Conference wifi is one long painful topic. I’ve given a hard time to more than one conference organizer for their flakey wifi, so I’m quite prepared for a return of justice and you lot giving me a hard time if things go wrong. However, I’ve seen the numbers of the setup Swisscom is providing us, and I think we’ll be just fine. I’d like to remind you, though, of some “play nice” practices for conference wifi:

• quit Skype: yes, I know many of you are addicted to Skype group chats — but Skype is P2P and with lovely conference bandwidth available, chances are the network might pick you as a supernode, routing a whole lot of traffic through your little computer — and the conference broadband. Use the IRC backchannel instead (download mIRC for Windows or Colloquy for OSX if you’re not set up for IRC yet).
• don’t use P2P: Going Solo is not the day to download music, videos, or start torrenting — there are way more interesting things to do there!
• keep your bandwidth usage conference-related: feel free to upload photos and videos of the conference, but catch up on your general Flickr upload backlog or surf YouTube from your hotel room or at some other time, thanks.
• blogs and e-mail are fine: these are not bandwidth-heavy activities, so go ahead (we hope you’ll find the programme compelling enough to leave your inbox alone for a few hours, though ;-))
• if things flake out, wait: if you can’t get on the wifi, or the internet access seems clogged, give it a few minutes before trying again.

Thanks for your help!

I should have written this post long ago (I thought about it so much that I was actually certain I’d already written it). Although in my mind the audience for this conference is quite clear, I realise each time I talk about Going Solo to a new person that it’s actually far from obvious.

The people I have in mind can be described as “freelancers and small business owners working in somewhere in the internet industry”. I’m defining an audience through the intersection of a way of working (loosely called “freelancing”) and an area of work (the “internet industry”).

More details, on the “freelancing” part. Who do I include?

• freelancers, obviously
• small business owners/partners (people who are mostly their own boss)
• people who are thinking of going solo/freelance, or might be tempted one day (students, employees, or unemployed)
• any person who is “their own boss”

Now, for the “internet industry” part. I’m casting a wide net here:

• anybody who either “builds” the internet or uses it as a “media channel”
• designers, developers, photographers, social media people, consultants or all shapes and sizes, event organizers, PR and marketing people, independent journalists, bloggers, podcasters, startup-ers, writers, artists, thinkers, tinkerers… and I’m forgetting loads

In addition to that, I believe that anybody who works with freelancers will find this event interesting. And any freelancer, even outside this loosely defined “internet industry” will get something out of this day.

Geographically, now, who is this event intended for? People who are comfortable in English, of course (although Going Solo will be held in French-speaking Lausanne, it will be entirely in English), from all across Europe. It’s open to people from further away, of course — but I’m aware that flying over the Atlantic for a one-day event might be a bit of a stretch for some people ;-). So, let’s say Going Solo is European-centric.

As you can see, I’m describing the attendees from an “insider” point of view. I’m part of this group. But seen from the outside, what would we have? Without expecting every single person to fit the description, I think we can say that the people coming to Going Solo are an audience which is:

• internet-literate
• cutting-edge in what they do (something which pushes many towards freelancing)
• highly connected and networked
• influent
• willing to learn, find solutions, evolve
• enterprising

I hope this post helps make things clearer. Leave a comment with a question if there are murky areas left!

This is some copy I wrote a while back, and which I wasn’t quite happy about. I’m publishing it here, however, because it contains a little theory of mine about why there are so many soloists in the internet industry. Reactions welcome.

The internet industry generates an important number of freelancing professionals. There are two reasons to this, both related to how fast the world of technology is evolving.

First, formal education inevitably tends to lag behind cutting-edge developments. Though this is true for any industry, it is of particular consequence for a very fast-moving one like the web. The most skillful people in such an industry are often passionate amateurs, who at some point decide to turn their passion into a full-time job.

Second, large companies suffer from the same kind of inertia as education. Many highly competent professionals feel frustrated by the fact that the institution for which they work is not yet ready to take full advantage of what they could offer, and as a result, can be tempted by the more stimulating prospect of going solo and freelancing—or setting up their own business.

The fact that education and corporations move more slowly than pioneers is something which is inherent to their nature. To some extent, it is a problem we must try to act upon, but mainly, it is simply the way things are.

Many freelancers find themselves in this business because of a passion for what they get paid to do. Unfortunately, having great skills in an area there is some demand for is not sufficient to sustain a successful freelancing career. One also needs to be good at dealing with the business side of things: setting rates, finding the right clients, defining what has to offer in the current state of the market, dealing with accounting, taxes, and various laws, as well as managing to find a sense of balance in a life which is very different from a 9-5 with a clear distinction between work and non-work, holidays, and a regular paycheck at the end of the month.

Most freelancers go solo because they are good at doing something that people are willing to pay for, and attracted by the freedom of being one’s own boss and the perspective of possible lucrative earnings. Business skills are not usually paid much attention to until they are suddenly needed, although they are what will determine how successful one can be in the long run. At that point, it’s common for the soloist to feel lost and isolated.

Going Solo is a one-day event that was designed to address this issue. We will gather 150 soloists and small business owners around a core group of speakers who are experienced freelancers and will share their knowledge on a variety of business topics. We also want to give freelancers an occasion to come in direct contact with others like them and build a European community where they can support each other.

Cross-posted to Climb to the Stars.

The internet industry is fast-moving and as such, generates a large number of freelancers. These soloists often choose this path by passion for what they do rather than because of their solid business skills.

Going Solo is an event for European (and other) freelancers and small business owners, which will address the business side of freelancing in the web world.