Going Solo All Over The Place
Comments(5)With Going Solo, I’m learning tons about how to advertise/promote something through social media. It might seem ironic, as a large part of my work has to do with explaining social media to people, but this is the first time I’m really actively trying to get the word out about something. Of course, I have established my reputation as an individual through social media, but I never really tried to achieve that. It’s something that happened to me, took time, and sometimes almost feels like an accident. I didn’t have an agenda.
In the case of Going Solo, however, things are different. From the start, time was of the essence, as there was a set date where everything had to come together (and that date is now less than two weeks away). I had an agenda: get the word out to as many relevant people as possible, encourage people to blog about it, to register, or to sponsor. Gather feedback, leads, and even get help. Encourage a community to form around Going Solo.
A new experience for me. I made mistakes of course, and learnt from them (I won’t detail everything in this post, or you’ll still be here reading it tomorrow morning — if you haven’t fled by then).
One of the things I still haven’t quite figured out is whether it’s better to “spread the word” all over the place, or concentrate on one or two spots. It’s the same kind of headache I faced recently with videos: upload everywhere, or chose one service and stick to it? My tendancy is to be present in as many spaces and communities as possible, though I’m not sure I quite trust my judgement there. Urs of ComMetrics thinks it’s better to concentrate on a few tools rather than spread oneself too thin (see the end of his post):
As well, to sustain your competitive edge it is necessary to limit the social media tools you use – using a blog and Twitter well is better than doing Facebook, MySpace, blogging, and Twitter – it just fritters away your time.
Urs Gattiker, unified communications – what it means with Twitter, Friendfeed, StumbleUpon, Del.icio.us
The discussion is open.
In the meantime, as I’ve spread Going Solo all over the place, I’d like to give you a round-up of where you can find us.
- Going Solo event
- Going Solo group (this seems to be working really well!)
- Going Solo fan page
- Going Far fan page
- we’ll be adding public events for the pre-conference drinks and the party shortly
- video of LIFT08 Open Stage speech
Upcoming
- Going Solo newsletter on Google Groups
Crowdvine
- Dedicated Going Solo social network (for attendees only)
There, I hope I didn’t forget anything! I’ll write another post on keeping track of coverage, but in the meantime you can check the link collection on del.icio.us (includes blogs posts and interviews, mainly).