Going Solo

As I announced, the cancellation of Going Solo Leeds does not mean that we will be idle on September 12th. The first SoloCamp, a barcamp focused on freelancing issues, will take place at the date and location announced for Going Solo Leeds: Old Broadcasting House, September 12th.

Get your ticket and put your name on the wiki. Then tell your freelancing friends to come too! The event is free and open to all, in pure unconference style.

The programme of the day will depend on the number of people present and what they want out of the day. If we’re five or fifty, we won’t be looking at the same kind of event — it can go from animated discussion around a table during half a day to a whole day packed with presentations and workshops. For obvious reasons, we won’t be reproducing the Going Solo programme, though some speakers will be present and we will be taking inspiration from it. You make the programme!

So far, Suw Charman-Anderson, Stowe Boyd, Philip Oakley and myself have confirmed participation. Imran Ali will drop in during the morning. We’re just waiting for you! Come and join us at SoloCamp Leeds on September 12th.

At the risk of repeating myself, one idea which is at the core of Going Solo is that even though we may be soloists, we are never completely isolated. We learn a lot from our peers or mentors, and this is something that I wanted to achieve with the conference. Experienced freelancers sharing some of their insights, and a place to take the time to think about our business skills.

It became clear at the event that there was extremely good interaction between participants, be they attendees, staff or speakers, and in looking for ways to prolong this community richness online, the e-mail discussion list seemed the obvious way to go.

I am therefore happy to introduce Going Solo Together, a discussion list for web-enabled freelancers, soloists and small business owners to share stories, advice and problems with their peers.

Though of course the material provided through the Going Solo conference is going to be a topic of discussion at first, the objective of this discussion list is not be concentrate on the event itself, but more on the various issues that arise when being a soloist. Share tips, advice, or ask for them.

Archives are members-only, which gives some amount of “privacy”, but keep in mind that anybody can join the group. If something is really private, you should probably not be sharing it on a public e-mail list. However, we do ask list members to keep the issues discussed here reasonably confidential.

At the difference of the Going Solo Newsletter, which is a one-way form of communication (I send out newsletters, people read or hit delete), Going Solo Together goes all ways. Everybody can participate, so the traffic could become heavy. If it’s too much for you, be sure to visit the mailing list site and switch to “digest”, which collects multiple e-mails into one big one, thus saving you from inbox flood.

You may also subscribe by sending an e-mail to going-solo-together-subscribe@googlegroups.com.

Many thanks to Daniel Schildt who came up with “Going Solo Together”, a name I immediately liked.

A quick quote sent to me by my friend Kevin Marks. To be honest, I’m too knackered right now to read the whole article, but it looks interesting:

The most compelling statistic of all? Half of all new college graduates now believe that self-employment is more secure than a full-time job. Today, 80% of the colleges and universities in the U.S. now offer courses on entrepreneurship; 60% of Gen Y business owners consider themselves to be serial entrepreneurs, according to Inc. magazine. Tellingly, 18 to 24-year-olds are starting companies at a faster rate than 35 to 44-year-olds. And 70% of today’s high schoolers intend to start their own companies, according to a Gallup poll.

An upcoming wave of new workers in our society will never work for an established company if they can help it. To them, having a traditional job is one of the biggest career failures they can imagine.

Much of childhood today is spent, not in organized sports or organizations, but in ad hoc teams playing online games such as Half Life, or competing in robotics tournaments, or in constructing and decorating MySpace pages. Without knowing it, we have been training a whole generation of young entrepreneurs.

And who is going to dissuade them? Mom, who is a self-employed consultant working out of the spare bedroom? Or Dad, who is at Starbuck’s working on the spreadsheet of his new business plan?

The Next American Frontier

Quick news: the main session videos are up; help us tag the photos on Flickr; a survey has been sent out to participants (let me know if you didn’t get it) — thanks for filling it in as soon as possible; if you wrote about Going Solo and it’s not in the coverage list, let me know (e-mail or Twitter message); make sure you’ve signed up for the newsletter if you want to be sure not to miss news about the upcoming Going Solo Leeds (and elsewhere!) and the online community developments we’re planning (I’ll blog about it too, but right now I really need a nap… tiredness of these last months is really kicking in!).

I recently announced that SmallBizPod would be doing interviews of our speakers so that you can get a taste of who you’ll be listening to at Going Solo.

Here it is: SmallBizPod #67 – Going Solo – freelance perspectives — a 30-minute episode featuring interviews of Suw Charman-Anderson, Laura Fitton, Dennis Howlett, Martin Roell, Stowe Boyd and myself, where we talk about our background and experience as freelancers.

It’s well worth a listen!

Thanks a lot to Alex from our media partner SmallBizPod for organizing this. (He also wrote a blog post about Going Solo: Going Solo – how to do it right.) Don’t forget to check out his other interviews, too!

Imran pointed me this morning to this article on Salon, titled What every freelancer should know, by Catherine Price. Cathering is a freelance writer, and the article is well worth the read (I could definitely take some of her advice right now).

I could never be happy in a traditional job. I hate fluorescent lights. I detest working in groups. While I can get interested in just about anything, nothing interests me enough for it to be a full-time career. Also — and, to me, this is no small thing — the smell of office carpet makes me existentially depressed.

So I became a freelancer — thus joining the growing armada of the self-employed who sit at the same cafe table every day and thrust their business cards in your face during casual conversation. For the most part, it is a satisfying existence, a life of freedom and flexibility and almost no personal connection to “the office.” Then there are days when the clock slips past noon, but I haven’t been outside, I haven’t spoken to another human being, and I start to wonder if I’m going to wake up one morning when I’m 70 and regret never having owned a pantsuit.

Read the rest while I go and swap my dressing-gown for proper clothes and have some breakfast.

This is some copy I wrote a while back, and which I wasn’t quite happy about. I’m publishing it here, however, because it contains a little theory of mine about why there are so many soloists in the internet industry. Reactions welcome.

The internet industry generates an important number of freelancing professionals. There are two reasons to this, both related to how fast the world of technology is evolving.

First, formal education inevitably tends to lag behind cutting-edge developments. Though this is true for any industry, it is of particular consequence for a very fast-moving one like the web. The most skillful people in such an industry are often passionate amateurs, who at some point decide to turn their passion into a full-time job.

Second, large companies suffer from the same kind of inertia as education. Many highly competent professionals feel frustrated by the fact that the institution for which they work is not yet ready to take full advantage of what they could offer, and as a result, can be tempted by the more stimulating prospect of going solo and freelancing—or setting up their own business.

The fact that education and corporations move more slowly than pioneers is something which is inherent to their nature. To some extent, it is a problem we must try to act upon, but mainly, it is simply the way things are.

Many freelancers find themselves in this business because of a passion for what they get paid to do. Unfortunately, having great skills in an area there is some demand for is not sufficient to sustain a successful freelancing career. One also needs to be good at dealing with the business side of things: setting rates, finding the right clients, defining what has to offer in the current state of the market, dealing with accounting, taxes, and various laws, as well as managing to find a sense of balance in a life which is very different from a 9-5 with a clear distinction between work and non-work, holidays, and a regular paycheck at the end of the month.

Most freelancers go solo because they are good at doing something that people are willing to pay for, and attracted by the freedom of being one’s own boss and the perspective of possible lucrative earnings. Business skills are not usually paid much attention to until they are suddenly needed, although they are what will determine how successful one can be in the long run. At that point, it’s common for the soloist to feel lost and isolated.

Going Solo is a one-day event that was designed to address this issue. We will gather 150 soloists and small business owners around a core group of speakers who are experienced freelancers and will share their knowledge on a variety of business topics. We also want to give freelancers an occasion to come in direct contact with others like them and build a European community where they can support each other.

Cross-posted to Climb to the Stars.

I’ve been drowning in conference-land (BlogTalk, SXSW) for the last 10 days or so — before I have more interesting things to say, though (like a more precise outline of the programme, and announcing some sponsors), let me remind you that the deadline for early bird registration (register here) ends in a few days: March 16th.

If you haven’t yet blogged about Going Solo, told all your friends about it, added a badge to your site, now would be a good time to do it!

The LIFT conference is taking place in Geneva in a couple of weeks. Attendees are allowed to submit speech/workshop/discussion proposals. This is my proposal for an “Open Stage” — a 3-5 minute speech. It explains quite a bit of the spirit behind Going Solo, so I’m reproducing it here.

I thought becoming a freelancer would be rather easy: 18 months ago, when I quit my day job, the phone was almost ringing off the hook — and it seemed just magical that people were willing to pay me to do stuff that was so much fun.

That is, until I realised that I had to start thinking seriously about how much I was charging. Was it enough? Was it too much? How could I tell? Some people told me I was horrendously expensive, while others accepted my quotes so quickly I thought I should have asked double. I didn’t really know where to start.

Luckily, I had a few friends in the business. I mentioned my “how much do I charge?” problem — a bit timidly at first, but then with more assurance when I realised that they, too, were facing similar issues (or at least, had faced them at some point). “No, you’re not too expensive — you can charge at least this much!” “Look, here is how you figure out your daily rate…”

It didn’t make things easy as pie, but at least I wasn’t alone facing those issues (and the following ones) and I could benefit from others’ wisdom. That’s what communities are about, isn’t it? Soloists work alone, but actually need each other to collaborate on common projects projects or simply to share experiences and offer one another support.

There is a lot more to freelancing than doing the stuff we’re good at and passionate about. And there is a lot to say about this “business-y” stuff. It first really hit me when I was asked to go and give a talk about being a blogging consultant in Serbia a few months ago. People actually thought my story was interesting and inspiring!

So, when I started thinking about organizing events, I decided that the first one had to be for freelancers: Going Solo. The idea is to find the soloists with the best experience to share, and have them speak about it.

How do you fix rates? How do you close deals? Find new clients or help them find you? Deal with taxes? Find a balance between work and the rest of life? Adapt to the different kinds of clients you have? (I’ll share a tip or two I’ve learnt when I give my speech.)

I think these are questions all freelancers bump into at some point, and I want to offer people working solo or in very small companies the opportunity to firewall a day “off” to think about these issues and educate themselves about them in the company of those who have been “there” before.

If you’re coming to LIFT (and you should!) remember to keep an eye open for my Open Stage, and come and talk to me! I’m going to order Going Solo moo cards… very soon.

Here we go, with the promised post. I swear I’ve been wanting to write this “tomorrow” for a few weeks now, but something always gets in the way. It’s late and I have a mighty cold, but as I promised, here I am, typing away on my chubby MacBook rather late at night (my MacBook looks chubby now because the MacBook Air has just been announced… and it’d make any laptop look overweight).

When I decided to set foot in the event business, I pretty soon had a whole bunch of ideas for conference topics. As a first, I picked the one that seemed the most exciting to me: a conference about freelancing.

As a freelancer, I’ve learnt — sometimes the hard way — that it’s not sufficient to know how to “do stuff” well to be successful in business. I think many of us freelancers are in the business because we have a passion for which there is a demand (ie, people are ready to pay for this stuff!), and we often struggle with the “business” side of being self-employed.

Going Solo is a chance to learn how to do things like set your rates, make yourself known, close deals, find clients or let them find you, explain what you do to the world, find a life-work balance, or deal with administrivia in the networked world we web people work in.

I know that the best value people usually get out of conferences is the networking and the contacts, more than the actual content of the talks. I’ve had the impression, however, that this is starting to be used as an excuse for poor content, “false advertising” of talk topics, and lousy speakers. I want none of that. Of course, I want you to come to Going Solo and meet great people, chat with colleagues, enjoy the coffee with friends, and code in the bean-bags (I want bean-bags in the lounge — anybody got any?) But I also want the content to be rich, coherent, and well-presented. After all, that is primarily what you’re paying for.

Here is an initial outline of the topics I think are important. (This doesn’t mean that these are talk titles — this is stuff I want the various talks to cover.) I’d really like to hear you if you think I’m missing stuff out or including things that are irrelevant. This is for you, after all.

• skills a freelancer needs (doing the work, marketing and networking, contracts and cash flow)
• fixing prices, closing deals, negotiating contracts (the hardcore businessy stuff)
• what kind of work freelancers in the 2.0 world do (some jobs are more suitable for soloists than others)
• marketing and taking care of one’s social capital (blogging… and being a good online citizen)
• tools of the trade (what software/tools/methods can assist you as a freelancer?)
• coworking and staying in touch with “colleagues” (compensating for “working alone” — we remain social animals)
• challenges in making a passion into a job, dealing with the blurring of the life/work distinction
• international clients, travel, different laws and tax rules, accounting
• soloist or small business?
• adapting to different kinds of clients (in particular, how do you deal with big corporations that you approach or who have approached you)

As you can see, there is plenty in there to keep us busy for a day!

I’m happy to announce that Suw Charman, Stowe Boyd, and Martin Roell (all three great speakers and good friends) have accepted my invitation to come and share their experience as soloists and help you benefit from what they have learned over the years. We’re still in the process of determining the exact topics they will cover in their talks, but I already wanted to let you know that they would be here in Lausanne on the 16th.

As we will have more than three speakers (four if you count me, as I’ll probably grab the microphone to say a few words ;-)), I’m open to suggestions. If you know good speakers who could cover part of the program I’m outlining above, do let me know. I’m particularly interested in bringing in people from outside my immediate network — and for that I need you.

I hope you find this first draft of the programme as exciting as I do, and I’m looking forward to reading your feedback.

Cross-posted on Climb to the Stars.