Going Solo

When I came up with the pricing scheme for Going Solo, my expectation was that most people coming to the conference would take advantage of the Earlier or Early Bird prices.

My initial estimation was that 1 month of Early Bird price was more than enough to get the word out — only I left out of my calculations that I would spend three of those four weeks travelling and conferencing. As a result, I’ve hardly done any Going Solo promotion during that time, and as promotion rests largely on my shoulders, well, Going Solo hasn’t been promoted much.

So, good news for everybody: I’m extending the Early Bird deadline until the end of the month of March, which means that I get relieved of trying to cram a month’s worth of promoting the conference in the space of two days, and more people will have a chance to hear about it and register for the cheaper fee. Yay!

I’ve been drowning in conference-land (BlogTalk, SXSW) for the last 10 days or so — before I have more interesting things to say, though (like a more precise outline of the programme, and announcing some sponsors), let me remind you that the deadline for early bird registration (register here) ends in a few days: March 16th.

If you haven’t yet blogged about Going Solo, told all your friends about it, added a badge to your site, now would be a good time to do it!

Many of you have taken advantage of the special Earlier Bird price of 300 CHF (a quarter of the available tickets sold in under a week!) — but if you missed it, don’t fear. You still have approximately 3 weeks to take advantage of the Early Bird price of 400 CHF (instead of 600).

You’ve understood: this is a devious ploy to entice you to register before the “last minute”. It’s important for the organisation of the conference to have as many people register as soon as possible, because it means we know how much revenue to expect from the ticket sales (it also allows to sort out things like catering comfortably in advance, too).

So, don’t wait (because once it’s gone, it’s gone): register before March 16th to get 200CHF off your regular 600CHF price!