Registration, Design, Moving Along

Here’s a little status update — because although a lot is happening and things are making good progress, it’s mainly progress. So it looks like nothing is happening (from my point of view), but in fact, we’re getting close to some really exciting stuff.

  • Registration: I’m working on setting up the registration site right now (it’s a tad more complicated than I expected), but it shouldn’t be very long. If you want me to inform you directly when registration is open, just leave a comment.
  • Design: we have pretty badges and a logo now, and the design of this site will shortly be adapted to the new visual identity. Dealing with the whole design issue was em way more complicated and painful than I anticipated (there’s stuff to blog about there, later maybe).
  • LIFT08: as I mentioned my open stage speech at LIFT08 was received very positively. Many people came to ask me if it was still possible to register (yes it is, once registration opens!) and I’ve had promising discussions with a bunch of interesting (possible) partners. A little overwhelming but very exciting.
  • Pricing: pricing was a headache, like many other things. I want to write a more detailed blog post about this, but basically, you can say events fall into 3-4 categories, as far as pricing is concerned. (1) free (most barcamps and unconferences) or (1b) a small cover fee ($20-$50), then (2) “affordable”, meaning “not cheap, but which can be afforded”, and (3) high price events with fees around/above 1000€ or more (TED is $5000). Going Solo is in category (2), meaning some may find the price expensive, but I’ve done what I could to ensure it was an amount that can be paid by freelancers.
  • Audience: there’s been some confusion about who this event is for, and I want to blog about it in more detail. In the meantime: it’s open to everybody (we’re not refusing anyone) but the content is geared towards freelancers or very small businesses somewhere in the internet/tech industry. I personally think that any freelancer or small business will find it invaluable.
  • Programme: in addition to Stowe Boyd, Suw Charman, and Martin Roell, we now have a fourth confirmed speaker. Laura Fitton will be in Lausanne on May 16th to speak about how taking care of your online presence will help people find you. (I’ll find a better way to phrase that later.) I have roughly half my speakers, so now is time to go back to the programme drawing board, sort out who is going to talk about what, and look for people to talk about the specific topics that are still uncovered.
  • Partners: I don’t yet have the fancy PDF to hand out to prospective partners, but it’s near the top of my priority list (up there with all the rest, hehe). As I said, things look good on the partner/sponsor front, particularly after LIFT08. Possible media sponsor found, looking for others. “Packages” (I don’t like that name) for Gold, Silver (etc.) partners have been defined, so don’t hesitate to contact me about it. As soon as the presentation PDF is ready I’ll create a special “Partners” page.
  • Video: from what I understood, there was some miscommunication between LIFT08 and Nouvo, who filmed the talks, and the open stage talks have not yet been edited and put online. It will happen (the tapes are safe) but I don’t know when. In the meantime, you should read my speech notes and watch the interview I gave Robert Scoble.

Now, I’ll go back to fiddling with CSS and setting up the registration site 😉

Badges for Your Sidebar

Finally! As I mentioned, the logo/branding/design aspect of Going Solo is proving more of a headache than I anticipated. I really really wanted to have it all sorted out for LIFT08, but that’s unfortunately not going to happen.

However, we do have something for you. We’ve been asked for stuff to show off on blogs wishing to promote Going Solo (which we’re very happy about), so we went and created some. Thanks to Carlos, who did all the hard work on the first version of these badges while I complained that it should be “more like this” and “a little like that”, and to Steph who came up with what you see below. There are two widths (180px and 150px) to accommodate various styles of sidebars, and also in compact form if you prefer something smaller.

Please hotlink to these images by copy-pasting the code provided.

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-180px.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-150px.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-180px-wide.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-150px-square.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Carlos is also responsible for putting together the image file that graces the back of the Going Solo Moo cards that I’ll be carrying around with me at LIFT. Come and ask me for one when you see me!

Branding, Logo, Badges

Going Solo doesn’t have any branding yet. This is a standard WordPress.com design, which is preventing this site from being all naked until the branding is ready (normally, I’m told, this should be the case in roughly two weeks).

Now, in the meantime, I would like to be able to provide the nice people helping promote Going Solo with a pretty banner or badge to use on their blogs as fast as possible. So, here’s the dilemma: do I get something “quick and dirty” done (there is also some printed material I want to order… yesterday — LIFT will be here soon, you see), and have the “visual identity” of Going Solo change at some point, or wait?

What do you think?

PS: any standard dimensions out there for sidebar banners/badges?