Going Solo

So, here we are: Going Solo on tour. Take the same concept, the same great speaker team, the same programme, but another city.

(When I say “same”, I mean “almost the same: little changes here and there, improvements based on lessons learned, but basically, the same idea.)

Going Solo Leeds will take place on September 12th, 2008. I’m letting you know straight away (I had confirmation this morning for the venue, the Old Broadcasting House (BBC) where met:space is located) so that you can book dates and start making travel arrangements if you want.

I’ll be publishing information about Leeds and making promotional material available as soon as possible. Registration will also open… as soon as I’ve set it up :-).

Now that Going Solo is going on tour, the website is going to have to evolve. Instead of having a 1D website (one event and that’s it), the Going Solo site is going to have to become multi-dimensional: add time and space, and you have a 3D site. Different cities, different moments in the year. Even if it is not “planned” that Going Solo will take place in Lausanne again next year (it’s not that kind of event), who knows — it’s perfectly possible that it’ll come back some day.

So, how do I archive the “Lausanne” event? This isn’t as simple as 2008, 2009, 2010 subdomains. Or subdomains with city names. “lausanne.2008.going-solo.net”? Blogs are easy, for that: just keep on writing.

Also, what about visual branding? Keep exactly the same logos and colours (and update city/date information on them), or make a subtle change (which one? add “Leeds” somewhere?) so that people realise it’s not the same event?

Also, tags: goingsolo, goingsololausanne, goingsolo2008lausanne, gs2008lausanne, gs2008leeds, goingsololeeds — heck.

I suspect I might have to move away from wordpress.com to find an acceptable solution. While I’m perfectly capable of hosting a blog (I do that for CTTS), it’s quite nice not having to worry about maintenance and downtime.

Ideas and suggestions welcome — for Going Solo Leeds as well as for the website.

If you’ve been to more than one conference over the past year, chances are you’ve noticed guys in white suits hanging around. If you’re braver than me you might have spoken to them, and learnt that they had something to do with The Next Web. (I’ve always had an irrational fear of “dressed up” people — clowns, stag nights, etc… and even harmless white suits, it seems.)

Luckily, we have a bunch of common friends (see photo below for example), and a few introductions later I was happily plotting with Ernst-Jan by e-mail to establish a media partnership between Going Solo and The Next Web.

Boris, Stowe, and Ernst-Jan

Ernst-Jan wrote a really good post introducing Going Solo, and I’d like to quote part of it here:

I don’t know about your countries’ society, yet I think you might notice the same development: more people start their own business. Several factors stimulate tech and new media professionals to quit their jobs and start an entrepreneurial adventure, some examples:

• personal branding has never been easier, just start a blog and work on your social media magic.
• hobbies get out of hand. When Dutch marketing consultant Marco Derksen started his blog Marketingfacts, he probably didn’t realize it would turn into a business. I’m sure you can name an example from your own country.
• the start-up culture sparks up a fire. Pioneers like Kevin Rose inspire thousands of young ambitious guys.
• You don’t have to be ashamed. Being an entrepreneur wasn’t really prestigious. Yet now universities and schools stimulate their students to start a business after they’ve graduated.

From my personal experience I can tell that being a freelancer isn’t always easy, especially in the beginning. What should I charge? How do I plan my days? Where can I find like-minded people? (on blogs!)

Ernst-Jan will be joining us in Lausanne to live blog the conference for The Next Web blog. Keep an eye open for the man in white, and don’t be shy — say hi!

Here we are. I’ve finally imported the blog posts I initially wrote on CTTS into this blog and the Going Far one. It wasn’t too difficult to decide which post went where.

I still need to clean up, add some static content, fool with the sidebar, polish the design once the logo arrives — but at least the site is there, with its own personal URL, and you can feel free to link to it. Actually, please link to it. Announce Going Solo on your blog. We’ll have badges you can display in your posts or sidebars shortly.