Registration, Design, Moving Along

Here’s a little status update — because although a lot is happening and things are making good progress, it’s mainly progress. So it looks like nothing is happening (from my point of view), but in fact, we’re getting close to some really exciting stuff.

  • Registration: I’m working on setting up the registration site right now (it’s a tad more complicated than I expected), but it shouldn’t be very long. If you want me to inform you directly when registration is open, just leave a comment.
  • Design: we have pretty badges and a logo now, and the design of this site will shortly be adapted to the new visual identity. Dealing with the whole design issue was em way more complicated and painful than I anticipated (there’s stuff to blog about there, later maybe).
  • LIFT08: as I mentioned my open stage speech at LIFT08 was received very positively. Many people came to ask me if it was still possible to register (yes it is, once registration opens!) and I’ve had promising discussions with a bunch of interesting (possible) partners. A little overwhelming but very exciting.
  • Pricing: pricing was a headache, like many other things. I want to write a more detailed blog post about this, but basically, you can say events fall into 3-4 categories, as far as pricing is concerned. (1) free (most barcamps and unconferences) or (1b) a small cover fee ($20-$50), then (2) “affordable”, meaning “not cheap, but which can be afforded”, and (3) high price events with fees around/above 1000€ or more (TED is $5000). Going Solo is in category (2), meaning some may find the price expensive, but I’ve done what I could to ensure it was an amount that can be paid by freelancers.
  • Audience: there’s been some confusion about who this event is for, and I want to blog about it in more detail. In the meantime: it’s open to everybody (we’re not refusing anyone) but the content is geared towards freelancers or very small businesses somewhere in the internet/tech industry. I personally think that any freelancer or small business will find it invaluable.
  • Programme: in addition to Stowe Boyd, Suw Charman, and Martin Roell, we now have a fourth confirmed speaker. Laura Fitton will be in Lausanne on May 16th to speak about how taking care of your online presence will help people find you. (I’ll find a better way to phrase that later.) I have roughly half my speakers, so now is time to go back to the programme drawing board, sort out who is going to talk about what, and look for people to talk about the specific topics that are still uncovered.
  • Partners: I don’t yet have the fancy PDF to hand out to prospective partners, but it’s near the top of my priority list (up there with all the rest, hehe). As I said, things look good on the partner/sponsor front, particularly after LIFT08. Possible media sponsor found, looking for others. “Packages” (I don’t like that name) for Gold, Silver (etc.) partners have been defined, so don’t hesitate to contact me about it. As soon as the presentation PDF is ready I’ll create a special “Partners” page.
  • Video: from what I understood, there was some miscommunication between LIFT08 and Nouvo, who filmed the talks, and the open stage talks have not yet been edited and put online. It will happen (the tapes are safe) but I don’t know when. In the meantime, you should read my speech notes and watch the interview I gave Robert Scoble.

Now, I’ll go back to fiddling with CSS and setting up the registration site 😉

LIFT08 Open Stage: Thanks

Thanks for your positive reactions to my open stage speech at the LIFT08 conference. It’s really encouraging! If you’re at LIFT08, come and say hi and pick up a Going Solo moo card. I bought three boxes of them, so there should be plenty for you.

If you missed my speech, you’ll be able to see it online once the video is up (or so I understood), or you can read my preparation notes on CTTS.

I wanted to open registration for LIFT08, but decided it was better timing to do it just after. See stay on the lookout this week-end or early next week! There will be a special discount for LIFT participants.

Badges for Your Sidebar

Finally! As I mentioned, the logo/branding/design aspect of Going Solo is proving more of a headache than I anticipated. I really really wanted to have it all sorted out for LIFT08, but that’s unfortunately not going to happen.

However, we do have something for you. We’ve been asked for stuff to show off on blogs wishing to promote Going Solo (which we’re very happy about), so we went and created some. Thanks to Carlos, who did all the hard work on the first version of these badges while I complained that it should be “more like this” and “a little like that”, and to Steph who came up with what you see below. There are two widths (180px and 150px) to accommodate various styles of sidebars, and also in compact form if you prefer something smaller.

Please hotlink to these images by copy-pasting the code provided.

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-180px.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-150px.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-180px-wide.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

<a href="http://going-solo.net/"><img src='http://climbtothestars.org/files/going-solo/going-solo-badge-150px-square.gif' alt='Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).' /></a>

Carlos is also responsible for putting together the image file that graces the back of the Going Solo Moo cards that I’ll be carrying around with me at LIFT. Come and ask me for one when you see me!

More Like an Event Site

A little while ago, I shouted out “it’s an event site!” because, frankly, it wasn’t really obvious that this was indeed an event site.

I’ve added a few more pages which should help dissolve any lingering doubts:

  • Registration, which will soon lead you to our first partner’s service, Expectnation, where you will be able to register for the conference (plan: opening of ticket sales at the beginning of LIFT08, and very special pricing while the conference lasts)
  • Programme, to give you a handy place to keep up with new topics, new speakers, and things taking shape
  • Practical, with information on the venue, getting to Lausanne, accommodation, and all that kind of stuff
  • Support Going Solo, because without you, Going Solo will be way too solo (this is where you head to get nifty sidebar badges to help us promote the event!)

We’ll soon have a Partners page with information about sponsorships and partnerships as well as a presentation of our existing partners. (And wondering, just this second: is there a difference between a “partner” and a “sponsor”?)

The Venue

Things always take longer than expected. In this case, it wasn’t actually finding the venue (which was done in 4 days from start to finish), but sitting down in front of this computer long enough to blog about. (Well, I’ve been sitting many long hours in front of this computer, dealing with things like budgets, designers, partners, and registration — just not blogging.)

So, the venue? We’ll be holding Going Solo in the conference halls of the hotel Albatros-Navigation, right by the lake in Ouchy. The main conference hall has a whole side made of windows overlooking the lake (very pretty sunsets from there, I can tell you, though it’s not really relevant to the conference). We’ll be able to fit 150 people in it, and add a small stage so that the speakers are slightly higher than the ground.

The secondary hall, just below the main one, is a little smaller: I’m planning to set it up as a break-out room with drinks and snacks for breaks, bean bags (if you have any to lend us, let me know), pedestals for our partners, and (fingers crossed) a screen/beamer to allow people to keep an eye on what’s going on in the main room.

We even have a third smaller room, a “carnotzet” — we’re still thinking about how to use it. If you have suggestions, you’re welcome to make them.

Branding, Logo, Badges

Going Solo doesn’t have any branding yet. This is a standard WordPress.com design, which is preventing this site from being all naked until the branding is ready (normally, I’m told, this should be the case in roughly two weeks).

Now, in the meantime, I would like to be able to provide the nice people helping promote Going Solo with a pretty banner or badge to use on their blogs as fast as possible. So, here’s the dilemma: do I get something “quick and dirty” done (there is also some printed material I want to order… yesterday — LIFT will be here soon, you see), and have the “visual identity” of Going Solo change at some point, or wait?

What do you think?

PS: any standard dimensions out there for sidebar banners/badges?

It's an Event Site!

After I wrote this post, my friend Stéphane (who headed the organisation of the Paris Web conference) remarked that this site didn’t really look like an event site — more like a “blog about organising a conference”.

It’s an event site. It’s just a bit… empty, sorry. I’ll be adding the expected pages shortly (venue, registration, programme, speakers, partners…).

Venue Stories

This week is venue week. It’s venue week because I want to be able to tell the world that “yes, it’s certain, it is the 16th” — and also because I’ve heard you: you want to know how much Going Solo will cost (I don’t blame you) and I can only really fix that and point you to where you can sign up once we’ve settled a few details like The Venue. All sorts of things depend on the venue: what kind of visibility we’ll be able to provide sponsors (booths), exactly how many people we’re going to be able to accommodate, which of lunch or dinner will be organized, what colour bean-bags we need to find… and that’s just the start.

So, here’s a little summary of the venues visited today. (I’m not giving any names, to protect the innocent, though if you’re from Lausanne you can probably guess. Just guess in private, thanks.)

Venue #1 is the place at which I’d “pre-decided” to hold Going Solo. (Not sure if that was good English.) Somebody had told me about it, the location is ideal, so I thought — OK, we’ll do it there. All that without visiting or making sure it was free on the date (I just know their food is good because I’ve eaten there a couple of times.

Well, we had an appointment with the woman in charge of conferences. She showed us around but wasn’t overly friendly, I have to say (she seemed very much in a hurry, to the point that after 30 minutes she left with little ceremony saying she really had to go) — overall it didn’t really make me feel as they valued my business. Aside from that, the big hall is not free on our date, but they could accommodate us in a long seminar room. Unfortunately, no really nice break-out place and definitely nowhere to put booths for our sponsors and partners.

Other than that, it’s a modern hotel which looks really good, and it’s just a minute from the station.

The big hall is nice, and would be big enough for us to put a few sponsor booths inside the conference hall itself — but I’m not sure it’s the best solution. Add to that the rather cold “welcome”, we decided to pass.

Venue #2 was a much nicer experience. It’s also right next to the station, and though it’s slighly darker and older (in a stylish way) and not non-smoking (!), we were positively impressed with the very professional and friendly welcome we got. The woman who showed us around didn’t make us feel like we were using her time (although we just walked in without an appointment).

We could have a large enough conference room, a breakout area outside of it, and an extra, smaller room to extend the (rather too small) breakout area. With open doors and if we put thought into how we place booths and break tables, it could work. Their prices are competitive, too, with a “per head” seminar arrangement including sitting lunch with a choice of menus as well as the breaks. (As I discovered by going from hotel to hotel, this kind of arrangement is pretty standard, at least around here.)

Downside: to be honest, the slightly musty smell (carpets and smoke do not mix well, particularly after a certain number of years) — but I guess that could be taken care of with some ambient perfume 😉

Wifi is not included in the arrangement (also seems pretty standard). For a geeky conference like Going Solo (all those bloggers and podcasters and WoWers and Sypers — aware that Skype is P2P? — with iPhones and Palms and rabbits and Kindles) we clearly need to look for an external partner to deal with these matters. (Another headache looming up, I can feel it.)

Venue #3 made me go “wow”. They have a beautiful conference room, great food (I’ve eaten there before), a garden (May 16th could very well be warm and sunny here), and enough space surrounding the conference room to place 2-3 booths, maybe 4 — though there is not enough of this space as I would ideally wish for. I got a very friendly welcome, got a chance to discuss internet connectivity stuff with the tech guy who happened to be dealing with a stubborn window while I was talking with the events man.

I was also shown the hotel rooms — pretty posh, with a great view on the lake for some of them. They even have family rooms (a large room and bathroom with an extra smaller children’s room attached). Downside: a little more pricey (and the slightly tight “lounge space”, though if the weather is good we get the garden).

Choosing this venue would also mean that lunch would have to take place outside the hotel, for logistical questions, but we’d have dinner there (in the conference hall which doubles as a dining hall). It could be a nice arrangement too — I was planning to have one “meal out” (the evening one) anyway, Reboot-style.

Venue #4 I didn’t get to visit, but I’m putting it on the list because it could be an option. It’s not a hotel, but a kind of city hall (“Maison de Quartier”) just beneath the station. The local parish rents and uses part of it — the issue here is clearly one of standing, for a commercial conference. But I remember from attending a show there that there is a stage and a huge room, and that there is a dining hall just outside of it which would be perfect as a break-out area. I’d have to re-visit to make sure my memories aren’t toying with me — and if dates and all were OK, we’d still have to figure out if the “type of venue” would be a big issue or not.

Venue #5 is a little further away from the station (oh, what, a 5-minute walk). It’s a really beautiful hotel (the view of Lausanne from the 7th floor is just breathtaking).

Unfortunately, the large conference room is not that exciting. It’s big enough, that isn’t the issue. However, it’s a long-rectangle format rather than square, which means people sitting in the back would be really far from the speakers. It has quite a low ceiling, so that limits screen size (for the beamer). There is a nice big balcony with a beautiful view, but no space near the room to have a break-out area or booths — they usually serve the break drinks in the hotel lobby. If we wanted to place sponsor booths in that area, we would have to rent the hotel lobby too, which is not exactly cheap. (But it’s feasible.)

I was shown around by the hotel director, who was very nice and accommodating, even charming (it seems the quality of service I got this afternoon just increased as the day went along). This would probably be the priciest venue, particularly if we rent out the lobby too.

Venue #6 is not in a hotel either — it’s in the station building. So, location is fine — the windows are sound-proof, so you barely hear the trains (sound so faint the noise of fingers tapping on keyboards will drown it). I was shown two rooms (both pretty historical). The first is a little small, though it could probably hold us (but again, no break-out area or booths). The second is huge. We could most certainly place partner booths inside the conference room — but the problem would be that there isn’t really anywhere to go if somebody wants to flee the conference room. (Nowhere quiet to blog or chat in peace, for example — of course, I hope you’ll be listening to the great speakers I’m lining up with open eyes and ears, but I know that one sometimes needs a break.)

The restaurant would cover the breaks and probably lunch. As the person in charge wasn’t there I’m not sure if it’s available on the date, or exactly how much it would cost, but the approximate prices uttered sounded quite reasonable.

Venue #7 was a bit of a surprise. It’s a privately-owned hotel by the lake, and it doesn’t look too impressive from the outside (or from the reception area, which honestly, is a little dark). The owner came to show me around. They have a big hall (long-rectangle, sadly) with a hole wall of glass windows opening on the lake (that probably isn’t good English; what I’m trying to say is that there is a view straight on the lake, and the lake is 25m away). The view is absolutely stunning. I know we won’t be staring out of the windows during the talks, but it’s still a nice thing to have (I also brought you to Lausanne for the scenery…)

We could have the breaks in the café area outside the hall. However, no way to put sponsor booths there. We’d have to use the second, separate room a floor below for the breaks and place the booths there. Not ideal, again, but doable. (These booths keep coming up, don’t they? They are really important for sponsors/partners, right? It makes sense to me that they are, but I have to admit some confirmation at this point would be welcome.)

The pricing there is very competitive (both for the event and the rooms), and I have to say I personally like the touch of dealing directly with the owner. The conference hall is really very nice, and I think it should be possible to arrange the second room so that it’s a nice place to be during breaks.

I won’t tell you about venue #8, because I didn’t get to see the person in charge of events (he was busy), and I learnt afterwards from my logistics partner that she’d already called and were fully booked on our date. I also found the reception a little chilly, but maybe we were simply reaching busy check-in time.

So, there we are. Choices we have, but nothing obvious, for me. I thought afterwards that I should probably have taken my camera and snapped photos of all these places to show you :-). If you have any insight/input you’d like to share, the comment space below is yours.

I found myself wondering about a couple of things (things I thought were obvious, but which after visiting all these venues I’m questioning again):

  • is it a nice thing for the speakers to be put up in the same hotel as where we hold the conference?
  • is lunch at the venue good, or would people rather go out to eat? And in that case, eat at the venue in the evening?
  • are booths really that important for sponsors? (As I said above, I guess they are, but I could be mistaken…)
  • is having sponsor booths and break tables inside the conference hall itself an option?
  • is it nicer to sit down for lunch or have a standing buffet?

There, you’re more or less up-to-date with what’s going on in my head on the topic. If you think I’m slipping into “excessive transparency” (as a few of you have hinted), feel free to let me know.

Being a Freelancer in a Connected World

The LIFT conference is taking place in Geneva in a couple of weeks. Attendees are allowed to submit speech/workshop/discussion proposals. This is my proposal for an “Open Stage” — a 3-5 minute speech. It explains quite a bit of the spirit behind Going Solo, so I’m reproducing it here.

I thought becoming a freelancer would be rather easy: 18 months ago, when I quit my day job, the phone was almost ringing off the hook — and it seemed just magical that people were willing to pay me to do stuff that was so much fun.

That is, until I realised that I had to start thinking seriously about how much I was charging. Was it enough? Was it too much? How could I tell? Some people told me I was horrendously expensive, while others accepted my quotes so quickly I thought I should have asked double. I didn’t really know where to start.

Luckily, I had a few friends in the business. I mentioned my “how much do I charge?” problem — a bit timidly at first, but then with more assurance when I realised that they, too, were facing similar issues (or at least, had faced them at some point). “No, you’re not too expensive — you can charge at least this much!” “Look, here is how you figure out your daily rate…”

It didn’t make things easy as pie, but at least I wasn’t alone facing those issues (and the following ones) and I could benefit from others’ wisdom. That’s what communities are about, isn’t it? Soloists work alone, but actually need each other to collaborate on common projects projects or simply to share experiences and offer one another support.

There is a lot more to freelancing than doing the stuff we’re good at and passionate about. And there is a lot to say about this “business-y” stuff. It first really hit me when I was asked to go and give a talk about being a blogging consultant in Serbia a few months ago. People actually thought my story was interesting and inspiring!

So, when I started thinking about organizing events, I decided that the first one had to be for freelancers: Going Solo. The idea is to find the soloists with the best experience to share, and have them speak about it.

How do you fix rates? How do you close deals? Find new clients or help them find you? Deal with taxes? Find a balance between work and the rest of life? Adapt to the different kinds of clients you have? (I’ll share a tip or two I’ve learnt when I give my speech.)

I think these are questions all freelancers bump into at some point, and I want to offer people working solo or in very small companies the opportunity to firewall a day “off” to think about these issues and educate themselves about them in the company of those who have been “there” before.

If you’re coming to LIFT (and you should!) remember to keep an eye open for my Open Stage, and come and talk to me! I’m going to order Going Solo moo cards… very soon.

So, What's Going Solo About?

Here we go, with the promised post. I swear I’ve been wanting to write this “tomorrow” for a few weeks now, but something always gets in the way. It’s late and I have a mighty cold, but as I promised, here I am, typing away on my chubby MacBook rather late at night (my MacBook looks chubby now because the MacBook Air has just been announced… and it’d make any laptop look overweight).

When I decided to set foot in the event business, I pretty soon had a whole bunch of ideas for conference topics. As a first, I picked the one that seemed the most exciting to me: a conference about freelancing.

As a freelancer, I’ve learnt — sometimes the hard way — that it’s not sufficient to know how to “do stuff” well to be successful in business. I think many of us freelancers are in the business because we have a passion for which there is a demand (ie, people are ready to pay for this stuff!), and we often struggle with the “business” side of being self-employed.

Going Solo is a chance to learn how to do things like set your rates, make yourself known, close deals, find clients or let them find you, explain what you do to the world, find a life-work balance, or deal with administrivia in the networked world we web people work in.

I know that the best value people usually get out of conferences is the networking and the contacts, more than the actual content of the talks. I’ve had the impression, however, that this is starting to be used as an excuse for poor content, “false advertising” of talk topics, and lousy speakers. I want none of that. Of course, I want you to come to Going Solo and meet great people, chat with colleagues, enjoy the coffee with friends, and code in the bean-bags (I want bean-bags in the lounge — anybody got any?) But I also want the content to be rich, coherent, and well-presented. After all, that is primarily what you’re paying for.

Here is an initial outline of the topics I think are important. (This doesn’t mean that these are talk titles — this is stuff I want the various talks to cover.) I’d really like to hear you if you think I’m missing stuff out or including things that are irrelevant. This is for you, after all.

  • skills a freelancer needs (doing the work, marketing and networking, contracts and cash flow)
  • fixing prices, closing deals, negotiating contracts (the hardcore businessy stuff)
  • what kind of work freelancers in the 2.0 world do (some jobs are more suitable for soloists than others)
  • marketing and taking care of one’s social capital (blogging… and being a good online citizen)
  • tools of the trade (what software/tools/methods can assist you as a freelancer?)
  • coworking and staying in touch with “colleagues” (compensating for “working alone” — we remain social animals)
  • challenges in making a passion into a job, dealing with the blurring of the life/work distinction
  • international clients, travel, different laws and tax rules, accounting
  • soloist or small business?
  • adapting to different kinds of clients (in particular, how do you deal with big corporations that you approach or who have approached you)

As you can see, there is plenty in there to keep us busy for a day!

I’m happy to announce that Suw Charman, Stowe Boyd, and Martin Roell (all three great speakers and good friends) have accepted my invitation to come and share their experience as soloists and help you benefit from what they have learned over the years. We’re still in the process of determining the exact topics they will cover in their talks, but I already wanted to let you know that they would be here in Lausanne on the 16th.

As we will have more than three speakers (four if you count me, as I’ll probably grab the microphone to say a few words ;-)), I’m open to suggestions. If you know good speakers who could cover part of the program I’m outlining above, do let me know. I’m particularly interested in bringing in people from outside my immediate network — and for that I need you.

I hope you find this first draft of the programme as exciting as I do, and I’m looking forward to reading your feedback.

Cross-posted on Climb to the Stars.

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